What is J2Play?
"The tools we provide will foster a culture of innovation from all game developers on the social web."J2Play is for existing casual game developers who want to build their own business on the social web and own their installs and active users instead of using a publisher.
Our vision is to reshape the games market using social concepts and enable growth in social gaming. Our mission is to enhance social concepts and remove obstacles so Web, Mobile, and PC casual game developers can independently move their business to the social web.
A Game Ecosystem
The J2Play solution can be described in 4 key sections: The Social Games Graph, Generate Traffic, Keep users coming back, and Make Money. Since this is a novel concept, we've also lifted up the fact that this framework also brings viral distribution to PC and Mobile casual games.
The social games graph enables you to publish on all social sites - J2Play built a very important foundational concept - the Social Games Graph to truly make it possible for developers to build a games business on the social web, in the social-way. We created the Social Games Graph which lays the foundation for truly viral discovery of your game where each game becomes a node on the network similar to how people are a node on social networks. This enables users to traverse the graph when viral features are added to a game in essence creating a games social network. The Social Games Graph enables you to easily publish your game on ALL social sites.
Generate Traffic - Viral discovery features tie everything together to generate traffic flow naturally to your game via the Social Games Graph. J2Play adds 11+ viral features to each J2Play enabled game to push players from any game on any social site, to circulate community to your game and to the entire ecosystem:
Keep users coming back - J2Play instantly makes your game social and brings users back with powerful out-of-the box engagement features. In 5 minutes get 10+ out of the box engagement features to your existing game to keep users coming back. One powerful engagement feature we provide is Game Friends where users add cross-social site friends to their existing Friends list and access them from any J2Play enabled game.
A second very interesting engagement feature with J2Play enabled games is that each game becomes a games portal for users to discover other games. We think this increases significantly active users to help build a developer's business and even could justify an advertising investment to promote their game. J2Play also provides additional APIs so you can add even more engagement features with just a few lines of code.
Make money - J2Play allows you full provides new revenue models for casual games because of the innovative structure of the framework. Currently, we allow developers to use any revenue model they prefer. In the near future, we will be offering our own embedded revenue models that will generate more money for developers. Not only do we help you make your game social, keep users coming back, and provide traffic, we'll also provide more ways for you to make money! A sneak peak at our future revenue structure & offerings : We offer a referral revenue model where game developers get rewarded for their players discovering other Web, Mobile or PC games from within their game as well as make money when their game is the one being discovered. A standard micro-transaction system is also being offered so developers can make money via selling levels, and in-game items. We also provide more margin to developers since we have eliminated the traditional publisher role and redistribute this margin back to developers. Additionally, J2Play's business model is that of a platform, not of a publisher so we retain only a small percentage of revenue our platform generates for you. We hope this enables game developers to build their business on social sites and encourages development of new innovative games.
Finally, if we are changing the games industry we need to invite all the key game platforms to the social games party: If you have a Mobile, PC or XNA game, fear not. PC and Mobile games are part of the Social Games Graph and you can use our system to self publish these game on the social web and benefit from the viral distribution, discovery and user engagement this framework has to offer.