J2Play Inc. Announced as Recipient of fbFund for Application built on Facebook® Platform
Waterloo, Ontario July 24, 2008 J2Play today announced that the J2Play Social Wrapper built on Facebook Platform, has been awarded a grant through Facebook’s fbFund. The announcement was made today at f8, Facebook’s annual developers’ conference, and helps deliver on Facebook’s mission to give people the power to share and make the world more open and connected.
In an effort to grow the Facebook ecosystem, fbFund was introduced last year to encourage entrepreneurs to build compelling businesses on Facebook Platform.
"J2Play is excited to be working with Facebook Platform to bring casual games to the social web," says Robert Balahura, President of J2Play. “Developers can quickly integrate J2Play’s Social Web Wrapper, which enables cross platform and cross media game play. Illustrating the platform’s reach, Robert states that, “Using the J2Play Social Web Wrapper, today we have launched the world’s first Blackberry® and PC casual games on Facebook Platform.”
J2Play provides a do-it-yourself viral distribution framework (the Social Web Wrapper) that exposes games to all social-sites, which makes games social, generates traffic and keeps users engaged. Existing games with the J2Play Social Web Wrapper are currently enabled on the Facebook Platform. For developers, the Social Web Wrapper is available from the company’s website, www.j2play.net.
In 2007, Facebook launched Facebook Platform, a development platform that enables developers and entrepreneurs to integrate with Facebook and create meaningful social experiences for millions of users. With more than 90 million active users, Facebook provides unparalleled potential for applications and the opportunity to build a business that is highly relevant to people’s lives.
About J2Play: The company was founded with the focus of enabling web, mobile and PC casual game companies to extend their business to the social web. J2Play has deployed installations serving millions of users while working with top casual games companies in the world, helping them with their community initiatives. The company believes they have the most robust solution for building rich cross-platform social games.
Facebook® is a registered trademark of Facebook Inc.